Videos seem to have a wider reach and a stronger connection with the audience on Facebook. We believe that Facebook video marketing may be extremely advantageous for brand promotion because it is already a popular platform. Videos may help you portray your brand's products more appealingly, resulting in more conversions for your company. Facebook advertising is just icing on the cake for all the marketers and advertisers out there.
According to a Facebook survey, 39% of individuals have found new companies or items as a result of watching a mobile video. That is why, to promote your products or services, you should concentrate your efforts on developing more video content. When used appropriately, Facebook video advertisements pay off nicely and may earn a position in any brand's marketing mix, big or small.
With so many different Facebook video format available on the internet, it's not always clear which one is best for sharing on social media. Facebook accepts a wide range of video files, but each has its eccentricities. The most frequent video formats for uploading to Facebook are shown here, along with the best video format.
Best Video Format for Facebook-
With the increasing usage of Facebook's video year after year, it's no surprise that so many marketers are searching for the right Facebook video specifications. Despite a large number of acceptable formats, not all of them provide a suitable balance of video quality and file size. For Fb videos, we recommend the MP4 format as a general rule. For Facebook video ads, MP4 is the optimal video format. Facebook suggests using the H.264 Codec and AAC audio when uploading videos for the best audio quality.
Why Do Video Formats Matter?-
Although a Facebook video format sounds innovative, it is purely technical for this article. The format specifies the sort of video file to which you will convert your content and post it to the site. Video formats may seem insignificant, yet they are essential. Not only will getting the format correct the first time ensure that your viewers have the most excellent viewing experience possible, but you will also save having to go back and redo it later.
Facebook Video Specs-
Let me now show you how to upload your videos to Facebook in several ways.
1- Facebook Feed Videos:
These are the ordinary videos that you can publish on Facebook. You can organically reach out to your audience by sharing videos in your feed, putting videos in your friend's timeline, or participating in groups. To appear on a user's newsfeed, you can upload a standard video, a 360 video, or a video carousel.
- Maximum length: 240 minutes
- Maximum file size: 4GB
- Supported aspect ratios: 16:9 (Landscape), 9:16 (Full Portrait), 2:3 (Vertical), 4:5 (Vertical), 1:1 (Square)
- Recommended size: 1280 x 720px
2- Facebook 360 Videos:
Facebook took it a step further by launching 360-degree movies. These videos are made with a special pair of cameras that record 360 degrees of a scene at the same time. This means you may watch the video from any angle you desire by moving your finger around the screen while it's playing. This format appears in feeds naturally. However, it is frequently given priority on Facebook feeds.
- Video dimensions: Maximum width is 120 px, and the maximum height is also 120 px.
- Maximum Length: 241 minutes.
- Maximum file size: 26 GB
- Minimum aspect ratio: 100 x 400 px
- Maximum aspect ratio: 400 x 100 px.
3- Facebook Carousel Videos:
Within a user's Facebook feed, Facebook Carousel Video advertising allows marketers to present numerous videos (or images) and a link. Its popularity has grown as a result of its unique scrolling functionality, which allows users to see more content before clicking a link.
- Recommended size: 1080 x 1080
- Aspect ratios: 1:1
- Maximum file size: 4 GB
- Maximum Length: 241 minutes.
- Video max frames: 30fps.
4- Facebook In-Stream Video Ads:
In-stream video ads appear before, during, or after video c. Advertisers can run these 5-120 second commercials after partnering with a small selection of certified live stream partners. You can use Facebook or the Facebook Audience Network to run these ads. In-stream videos help you gain more exposure, increase engagement, and raise brand awareness.
- Video ratio: 16:9 to 9:16
- Recommended resolution: Upload the highest-resolution video available that meets file size and ratio limits.
- Maximum file size: 4 GB max
- Video length: 5-120 seconds
Final Words-
Facebook has an impressive outlook for helping you market your business, whether it's through organic reach or targeting a particular group for better-qualified prospects. Facebook is gradually shifting to more video content, so now is the time to take advantage of it. Choosing the proper Facebook Video format and other requirements is crucial in this case. All you have to do now is become creative and create a video that wows your viewers.
