Like every other social media platform, Pinterest has been on the rocks for a long time now and is quite trending to date. People from all around the world sign-up/log in on this medium. It helps them to get the best ideas for their creativity, knowledge and sometimes for business too. But, Pinterest's concept is a bit different than any other social media. The platform consists of videos, images, GIFs, and texts, from which the user can save his/her favorite pins and make them look public or private, as per their choice. Pinterest allows its users to:
- Find any content as per the required niche
- You can create a board and save your pins accordingly
- The users get the benefit of like and comment
- You can re-pin the content too
Talking about businesses, Pinterest for small businesses can be worthy and beneficial at the same time. Since it is a platform with millions of users, targeting an audience on Pinterest can be challenging and exciting. There are different and numerous terms available on this medium to run your small business hassle-free.
Let's have a look:
PINTEREST TERMS:
Several terms present on Pinterest make this platform a bit exciting and attractive. So, before you start your journey, you must learn about the most trendy Pinterest terms:
- Pinterest Hashtags: Since hashtags are quite popular these days, you can add them to your pin. But make sure that it is relevant to your niche.
- Pinterest Board: You can manage your pins through it, like identifying and storing them for good.
- Re-pin: The term states saving someone else's pin on your board.
- Pinterest Pin: When you save any image, video, GIFs, or text, it means you pin a content.
- Promoted Pin: Small or large business pays on Pinterest to promote their content on a bigger scale.
- Video Pin: The pin which contains video content.
HOW IS IT WORTHY?
Using Pinterest for small business is worthy as you get certain privileges such as:
BUILD TRAFFIC:
Pinterest is a social media platform with users registered from all over the world. Uploading high-quality and unique pins will attract more traffic to your business profile, which can be beneficial for your firm. So, make sure to upload images and videos in HD and with proper specifications. But, do not forget to add links to your website, where you want your traffic to land finally.
ATTRACTS FEMALE CLIENTS:
As per the recent survey, we found that 71% of Pinterest users are women. So, if you have an online business that includes cosmetics or women's items, it will attract a lot of female clients for your business. More than men, women like to surf on mediums like Pinterest, which is a big plus for businesses nurturing over it.
CONNECT WITH PEOPLE:
Since this social media platform is free to use and the interface is easy to understand, you can connect with millions of other users to promote your pin and spread awareness about the product. Keep in mind, the more you interact, the more benefit you avail. It draws the interest of engaging traffic, which helps you convert the visitors into your future clients.
CAN PINTEREST MARKETING BE AUTOMATED?
The answer is yes. As there are robust software available online to automate your Pinterest marketing without any human interference, here we are mentioning the names and the privileges you get from them:
SOCINATOR:
Socinator is a social media automation bot that not only allows its users to handle Pinterest accounts but also other social media platforms. The users get numerous benefits like:
- Find and extract targeted users.
- Proxy support
- Spintax support
- Account management
- Monitor folder feature hassle-free
- Auto-pin, follow, comment, create boards, etc.
You can also watch: How To Auto Post On Pinterest Using Socinator
TAILWIND:
It is an all-in-one Pinterest marketing software that helps you discover eye-catching content, schedule pins, and check your profile analytics. The features involve:
- You can schedule pins in bulk
- Great customer support to help users get their business ranked
- Track growth
- You can easily re-share the most trending pins
SOCIALPILOT:
SocialPilot is an automation bot to handle your Pinterest accounts hassle-free without letting your hands or time on it. You get several benefits like:
- You can create your own images
- Schedule videos and GIFs
- Shares Pins automatically on your Pinterest Boards
- Audience engagement tracking
FINAL VERDICT:
So, readers, we hope that you understood how Pinterest for small business is worthy enough to handle. But, if you still face any dilemma, you can go for the best Pinterest Automation bots, like Socinator, to manage your profile hassle-free.
