Because Twitter has over 145 million daily active users, it should be part of your marketing strategy. It's the fifth most popular social media network, and it's a gold mine of client data and opportunities for expanding your company, boosting sales, and acquiring fans.
With 500 million tweets sent every day, you'll need to be strategic and savvy to capture (and maintain) your audience's attention for establishing the best and relevant Twitter marketing strategy for you.
What is the best way to establish a Twitter Marketing Strategy?
You should always have a strategy in mind when it comes to social media, and Twitter is no different. Understanding how the platform works and how it fits into your overall social media strategy is crucial to your success.
So, where do you begin with your Twitter Marketing Strategy? The following are the components of a solid foundation.
Examine your account
Examine each account in detail once you've prepared your list. Obtain details such as:
- What is the average number of tweets sent by this account?
- What is the level of participation?
- What is the total number of followers?
Checking existing accounts for brand compliance is also a good idea. Is your Twitter handle the same as your other social media handles? Are your bio and profile images consistent with your brand? Is it possible that after your 2017 Holiday Campaign, someone failed to update your banner image, and now it's promoting a deal that's several years old?
Determine your objectives.
The first step toward success on any social media platform is to have stated, quantifiable goals. You won't know if your plan is assisting your company's growth until you know what you want to achieve.
Setting SMART goals, which are described as specific, measurable, achievable, relevant, and time-bound is a good idea.
As a result, "going viral" isn't an option. These goals should be tied to your overall business goals and broken down into quantitative success indicators.
Look into the competition.
Isn't doing a decent job a sufficient reward? Why not, right? However, admit it: you want to outperform your competitors.
So don't forget to look at the Twitter profiles of your industry's competitors. Analyzing their social media can help you enhance yours by pointing out weaknesses or gaps in their strategy, as well as ways to differentiate yourself.
Assign roles to people.
You must verify that your accounts are watched and active and that direct messages and mentions are being responded to. Because Twitter conversations move quickly, your followers will notice if you don't check in on a frequent basis, and failing to be responsive and timely will harm your business.
Make some guidelines.
You'll need a social media style guide to keep your conversations clear and consistent. Guidelines also aid in the onboarding of new team members as well as the avoidance of social media blunders.
Your social media guidelines should be communicated to your entire team and may include elements from your overall brand style guide, such as tone and audience information.
Make a content schedule.
A social media content schedule can help you align your content across all of your channels and identify any gaps or conflicts that need to be addressed. It is also beneficial to you. Planning ahead allows you to take advantage of topical or fascinating content possibilities, such as discussing your sustainability practises on Earth Day or honouring your female founder on International Women's Day.
Determine the extent of your influence.
Once your marketing strategy is in place, you must evaluate your efforts on a regular basis and compare your results to the SMART goals you set.
Collecting meaningful data can assist you in demonstrating the worth of your marketing efforts as well as give insights that will help you adjust your strategy over time.
Strategies, techniques, and resources for increasing your Twitter presence and engagement!
Are You Using It?
- Make use of a terrific photo that reflects your desired brand image.
- Make the most of the 160 characters allotted for a description on your profile.
- Make use of hashtags and possibly a call to action.
- If it's relevant, include your location.
Content and Distribution in Twitter Marketing Strategy
Choose a brand theme and stick to it with your messaging. For E.g Set up separate Twitter profiles for your personal, family, and friends tweets, as well as your core company tweets.
- In a tweet, use the RVC Formula to offer people what they desire.
- In your Twitter stream, personal relevance, high informational value, and topic consistency are all important.
- Create or curate fantastic stuff to share with others.
- To figure out what material is the most popular, use a service like BuzzSumo.
- Create many versions of your tweet to post to extend the life of your content.
- Themes such as Useful, Fun, Shows Your Personality, Yesterday, Today, and In the Future can all be used to create content. Make yourself newsworthy!
- Don't just talk about yourself on Twitter! Tweet mostly about your issue and the surrounding community of thinking and participation.
- Make use of hashtags to help new people find you.
- Make use of eye-catching graphics. Adding visual elements to your tweet, such as a photo, will increase engagement significantly.
Build Your Twitter Audience with a Marketing Strategy
- Use the search option to locate people to follow who are influential in your brand's issue. (You might also be interested in this article on Twitter Advanced Search.)
- Interact with folks who are tweeting about your subject. This might be as basic as favouriting a tweet or responding with a simple “thanks for sharing!” Moreover, this is one of the best Twitter marketing strategies.
- Twitter should be used as part of a multi-channel marketing strategy. Make sure to share your tweets on other social media platforms.
- Encourage your employees to participate by retweeting and re-posting on other social media channels.
- Clean up your list of inactive, non-followers, and bots with a programme like Socinator.
- Keep an eye on the ratio of followers to non-followers. In general, the bigger your ratio of followers to non-followers, the more authoritative you are.
To know more how to use Socinator on Twitter, watch video here:
