If you want to grow online or are an entrepreneur who isn't much familiar with social media marketing, Instagram is the easiest way to make it happen.
These days, almost every brand is putting efforts to feature on the explore page of Instagram. There are ample ways to put your content out on the platforms, all you need to aim at is how to drive a new audience and make others familiar with your business and products.
Talking specifically about Instagram, it features a dedicated section where users can go for the recommended videos regarding their interests, recent searches, and so on.
And the section is the Instagram explore page. It directly benefits the accounts that want to be followed by a mass. But, getting your content on the explore page may seem like a task for you. Well, it is not so.
You can be on the explore section soon if you practice these proven ways. Before that, you must know about how this page works.
What is Instagram Explore Page?
It is a page on Instagram where it curates content for its users. Every user sees a different collection of content on their Explore page. It is based on the posts they like, the people they follow, the recent accounts they visited, and the recent trends related to their interests.
To summarize, it is a collection of posts that Instagram predicts you might enjoy and would like to engage.
Instagram recently mentioned that more than 50% of its users use the Explore page. Instagram capsules more than a billion active users. Thus according to the calculation, 500 million users actively check the Explore page.
But you might wonder how Instagram decides which posts will appear on the page? Instagram's algorithm determines the content that fits in following aspects:
- The posts that people you follow have liked
- Posts with high engagement
- Posts from similar accounts that you already follow
- Types of posts that you often engage
- The content that you recently searched
How Showing Up on Instagram Explore Page can Benefit You in Business?
- It will lead to an engagement hike on content that made it to Explore, as your content gets surfaced to a wider range of audience than your followers.
- You can get exposure to a highly targeted audience with similar interests.
- After engaging with your showcased content, many audiences may visit your account to check out more stuff, and if they get impressed by the posts, they may start following you.
- It will directly affect a spike in follower count.
- More views mean more probability to drive the audience to the landing page by adding a call-to-action button.
- Boosts your sales and gets recognition on different social media platforms.
How to get on Instagram Explore Page?
Know your target market
It is essential to know your audience, their interests, their expectations from your page to engage the viewers more. The more you interact with your audience, the better you understand their needs and requirements.
Share engaging content
Research more on what type of content the audience likes more. Do not forget to stick to the topic. According to our research work, videos grab more eye-sights than still posts. After introducing reels on Instagram, the short videos have gathered more engagement.
Post mixture of content formats like reels, videos, images, carousels, etc. Try to root up for every format that is available on the platform. It will grab the attention of an audience who have different tastes in presentation.
Post when people or audience is active
Posting on scheduled time is one of the inevitable practices to make yourself visible to the users. If you post at any random time, you may not get the eye-sight of the targeted audience at the moment. After a certain period (when your audience is most active on social media), the post value drops by the passing time, and the fresh post will overshadow your content. That is why one must know the best time to post on Instagram.
Figure out what kind of posts are mostly liked by your audiences
Even if you post related to your business or brand, there must be multiple assets on which you have segregated the content. You need to check which sub-topic is getting more attention and cover that section more often. It is a way to keep your audience engaged with you.
Use relevant captions & tags
Tags play an important role in pushing the post towards the targeted audience. You can add hashtags related to the topic to make your post pitch on your behalf. The captions should be magnetic to captivate viewers and powerful enough to compel them to check your account.
Keep a check on the analytics
Last but crucial, analytics is the backbone of every social media tactic. After publishing posts, it is equally important to analyze them both ways. You must be familiar with what is working and what is not.
Wrapping Words
Social media is a space where one can showcase and promote themselves. The above mentioned are the proven practices to get on Instagram explore page. You will soon see yourself in the exploration section by these practices.